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New Product Development: Using NPD Screening Tools
By harveyrobbins | April 16, 2008
In this video, Harvey Robbins interviews Rob Beachy on the importance of using objective screening tools to prioritize products in your new product development process. Rob gives examples of the kinds of tools he recommends to his clients. While there are a variety of screening tools Rob discusses here, it is important to note that any screening process is better than none. You all have loads of products that you’re working on simultaneously. Unfortunately, resource limitations prevent you from bringing them all to market. By using appropriate screening tools, you can prioritize your new product development efforts and eliminate products that won’t cut it in the market before you waste too much time and money; bringing to market only those products that have a higher chance of meeting your financial/market penetration goals.
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Topics: New Product Development Videos, Uncategorized |