« New Product Development: The Product Innovation Charter | Home | New Product Development: Establishing a Sound Process »
New Product Development: The Voice of the Customer
By harveyrobbins | April 16, 2008
In this video, Harvey Robbins continues interviewing Rob Beachy (an expert in New Product Development) on how to discover the Voice of the Customer; one of the most important steps in the five-step process to creating an effective new product development culture.
Most of the product failures that are documented find that lack of a clear process for finding out what the customer actually wants and needs, rather than what the marketing or engineering departments think would be cool to have or what management thinks the market needs, is the main culprit preventing you from getting the right products to market. It’s the old adage of the squeaky wheel gets the grease. Unfortunately, it may not be what your customers want.
Catch our Free New Product Development Webcast on Thursday, April 17 at 3.30pm CST. Register now at http://www.newproductdevelopmentseminar.com/webcast/
Topics: New Product Development Videos |