« Broadcast of New Product Development Solutions for Innovation Crisis on Webcast | Home | New Product Development: The Voice of the Customer »
New Product Development: The Product Innovation Charter
By harveyrobbins | April 16, 2008
In this video, Harvey Robbins interviews Rob Beachy (a noted New Product Development expert) on the five characteristics that represent the best New Product Development process. In it, Rob talks about the difficulties of the “fuzzy front end” and the need to have a direction using such tools as the Process Innovation Charter (PIC) and the need to develop a strategic New Product Development policy.
Rob talks about the importance of having a single one-page document that tells everyone in your organization (from the CEO to the secretary) what the company’s market is, what products it is pursuing and why. Much of what is discussed here is covered in greater details in the New Product Development white paper which can be downloaded for free from http://www.newproductdevelopmentseminar.com/whitepaper/.
Catch our Free New Product Development Webcast on Thursday, April 17 at 3.30pm CST. Register now at http://www.newproductdevelopmentseminar.com/webcast/
Topics: New Product Development Videos |