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New Product Development: Establishing a Sound Process
By harveyrobbins | April 16, 2008
In this video, Harvey Robbins continues to interview Rob Beachy on the requirements for creating an effective overall new product development process, the importance of a strategic process and how to define the necessary communication links. Rob discusses some of the options that great companies use to develop this strategic process for new product development, how using such a process can keep your new product development efforts on track (not diverted by the whims of influential internal others), and why communication via teamwork is so critical to product success.
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Topics: New Product Development Videos |