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Broadcast of New Product Development Solutions for Innovation Crisis on Webcast
By harveyrobbins | April 14, 2008
Two internationally renowned business experts, Rob Beachy, an expert in New Product Development process, and Dr. Harvey Robbins, a licensed psychologist and team building expert, are collaborating to present a ground breaking New Product Development webcast at 3.30pm CST on Thursday, April 17th, 2008. The webcast will help solve the innovation crisis that is currently beleaguering major corporations.
Minneapolis, MN, April 15, 2008 — New Product Development expert, Rob Beachy and internationally renowned psychologist Dr. Harvey Robbins are joining together to present a webcast on “The Innovation Crisis: Keys to Re-engineering New Product Development.” The webcast will be at 3.30pm CST on Thursday, April 17th, 2008 and will present many ways of overcoming the innovation crisis in new product development today and get the ideas flowing again.
“To keep ideas flowing we need a process that not only collects, directs and builds upon ideas, but gets those ideas to the product managers or other responsible parties to evaluate, prioritize and implement them,” said Rob Beachy.
Rob Beachy and Dr Harvey Robbins have already collaborated on a white paper also entitled “The Innovation Crisis: Keys to Re-engineering New Product Development,” which is available as a free download from http://www.newproductdevelopmentseminar.com/whitepaper/. The white paper is highly recommended as prerequisite reading for the webcast.
The innovation crisis is a very real problem for corporations that are continually looking for new product designs and new product development processes.
“With all the competition in the marketplace, your very survival as a company depends on the life blood brought about by your new product development efforts. A great NPD process allows you to create market-driven products that outpace your competitors.” Dr. Harvey Robbins says.
He goes on, “critical to new product development success is you ability to create high performing teams.”
Dr. Harvey Robbins and Rob Beachy will be joined during the webcast by special guest Diderico van Eyl, Intellectual Property Counsel of SABIC Innovative Plastics. SABIC Innovative Plastics, a business unit of Saudi Basic Industries Corporation (SABIC), was founded in September 2007 with the acquisition of GE Plastics and has revenues of $6.645B.
Diderico van Eyl will impart very valuable information concerning his highly specialized area of the law. He attended a recent AXIOM NPD Seminar and found it was “engaging, practical and provided useful knowledge and tools. The importance of linking product management with strategy (and more importantly, providing tools that actually show you how to do it easily) is just one of the many topics that I found helpful and applicable.”
- There are many other topics that will be discussed in the New Product Development webcast including:
- How to get upper management to understand what you’re doing in the product development cycle,
- The best way to translate Corporate Strategy into Strategic Policy and new product development best practice,
- When, how and why you MUST incorporate the Crucial “Voice of the Customer” into your New Product Development,
- How to tie marketing and New Product Development R&D together,
- How to focus your Research & Development resources, and
- How to prepare a Product Innovation Charter (PIC) that enables everyone who needs to, to keep pace with new product development processes in the corporation.
Those wishing to register for the webcast should point their browsers to: http://www.newproductdevelopmentseminar.com/webcast/
Whilst those wanting to download a complimentary copy of the white paper “The Innovation Crisis: Keys to Re-engineering New Product Development” should go to: http://www.newproductdevelopmentseminar.com/whitepaper/
And those wishing to find out more about the upcoming New Product Development Seminar featuring Dr. Harvey Robbins and Rob Beachy in Bloomington, Minnesota, on May 20th and 21st should go to: http://www.newproductdevelopmentseminar.com/mayevent/
About Rob Beachy
Rob Beachy is a certified New Product Development master practitioner and consultant whose resume includes heading the New Product Development efforts at General Electric, Gould and The Toro Company. Rob has consulted for nearly 30 years with organizations worldwide in the area of New Product Development implementation processes and has over a dozen patents bringing in over $1 billion in revenue.
About Harvey Robbins
Dr. Harvey Robbins is a licensed psychologist, whose critically acclaimed books include “Why Teams Don’t Work” (winner of the Financial Times/Booz Allen & Hamilton Global Business Book Award) and “The Accidental Leader.” Harvey’s expertise is in teamwork and leadership development and has held executive positions at Burlington Northern, Honeywell, and the CIA. He is also a Fellow at the Executive Development Center at the Carlson School of Management of the University of Minnesota and a popular speaker at both national and international conferences.
About Diderico van Eyl
Diderico van Eyl has degrees in both Law (J.D. from Boston University School of Law) and Engineering Chemistry (B.S. from SUNY - Stony Brook). He is a registered U.S. patent attorney. After working in private practice in Boston he joined the Bayer group of companies handling Intellectual Property matters in 1998. He moved to G.E. Plastics in 2005 and stayed with the organization as Intellectual Property Counsel when it became SABIC Innovative Plastics in 2007.
Topics: New Product Development News |
April 16th, 2008 at 6:50 am
That is great. Thank you for sharing.
April 16th, 2008 at 2:06 pm
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