New Product Development Videos

New Product Development: Creating High Performing Teams

Wednesday, April 16th, 2008

Harvey Robbins talks about one of the critical ingredients for high performing new product development teams. He explains the characteristics of each of the personality styles and how to meet their expectations.
 
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New Product Development: Using NPD Screening Tools

Wednesday, April 16th, 2008

In this video, Harvey Robbins interviews Rob Beachy on the importance of using objective screening tools to prioritize products in your new product development process. Rob gives examples of the kinds of tools he recommends to his clients. While there are a variety of screening tools Rob discusses here, it is important to note that […]

New Product Development: Establishing a Sound Process

Wednesday, April 16th, 2008

In this video, Harvey Robbins continues to interview Rob Beachy on the requirements for creating an effective overall new product development process, the importance of a strategic process and how to define the necessary communication links. Rob discusses some of the options that great companies use to develop this strategic process for new product development, […]

New Product Development: The Voice of the Customer

Wednesday, April 16th, 2008

In this video, Harvey Robbins continues interviewing Rob Beachy (an expert in New Product Development) on how to discover the Voice of the Customer; one of the most important steps in the five-step process to creating an effective new product development culture.

Most of the product failures that are documented find that lack of a clear […]

New Product Development: The Product Innovation Charter

Wednesday, April 16th, 2008

In this video, Harvey Robbins interviews Rob Beachy (a noted New Product Development expert) on the five characteristics that represent the best New Product Development process. In it, Rob talks about the difficulties of the “fuzzy front end” and the need to have a direction using such tools as the Process Innovation Charter (PIC) and […]